Trina Willard has been providing program evaluation and measurement services to nonprofits and government agencies for more than two decades. Through this work, she has found that many local organizations simply don’t have the capacity or tools to capture the data that could optimize their operations and outcomes. That gap motivated her to launch Knowledge Advisory Group in 2010. In her role at Knowledge Advisory Group, Trina focuses on increasing the effectiveness of organizations’ programs, policies and procedures, emphasizing the need to identify and measure outcomes for continued growth. Trina works directly with decision-makers, including government legislators, executive directors and leadership teams, equipping them to make the most informed decisions. But the part of her job that she enjoys the most is changing mindsets about data, or helping clients understand how powerful data can be in reaching their goals.